A few hours after reporting that Apple announced its Unleashed event next week, Samsung has also decided to announce that it will also be holding another event in the same week, but the Wednesday, October 20th.

Like Apple’s event, Samsung will broadcast its event on its website and on Youtube so people can follow you. The event will start that day at 16:00 CET.

Samsung is not giving details about this event, it just says in its announcement that:

Users are prepared to face any situation and live life in a bold, colorful and unique way. Therefore, the technology you use every day should reflect your personality.

With words like these, Samsung could be preparing more customization features for the software of its phones and watches, but it’s not very clear.

The video accompanying this ad is equally vague, showing only generic Samsung icons arranged in multicolored cubes and scrolling across the screen.


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