It’s called Mystery Box and it’s the new feature of the Netflix streaming platform, aimed at its young audience.
The feature is intended to help little ones find new content that meets their preferences.
Mystery Box: Netflix’s new feature for younger audiences
Through its blog, Netflix has just announced the introduction of a new feature. It’s called Mystery Box or Mystery Box and it was specially designed to be used by the children’s audience of the streaming platform.
The operation of the new feature is quite simple. As soon as the little ones enter their child’s profile on the popular streaming platform, a bright new box with a question mark appears in the favorites area at the top of the Netflix home page.
As soon as the children move the cursor over the box, the title “Novidade para ti” appears, which will present new content that is of interest to the little viewer. According to Netflix, this is a fun and safe way for little ones to discover new stories and characters that captivate them.
Also according to the company, this feature reflects the streaming platform’s ongoing commitment to providing a safe space for kids to have fun watching their favorite shows.
Remember that Netflix has already introduced better parental controls that allow parents to see the content that children see and filter or block titles that are not suitable for children.
Netflix’s new bets to maintain and increase the number of subscribers
In recent times, there are several news that show that Netflix’s user portfolio is suffering a breakdown. The streaming platform is no stranger to the situation and, therefore, is already preparing new bets to conquer new users.
It seems that in the medium-term future, the platform could have live streaming shows and stand-up sessions. In practice, some of Netflix’s current productions may have episodes broadcast live, and new content may be produced from scratch to have these moments live.
As of yet, Netflix has not commented on this news, but the concept will also be in a very early stage for confirmation by the streaming platform.