In a significant move to expand its content monetization program, Facebook has announced that it will now allow creators to earn money through Stories, a feature that was previously unavailable. This new functionality is being rolled out globally to all participants in the platform’s Content Monetization program. The update is part of Facebook’s broader effort to provide creators with more opportunities to generate revenue from their content, further solidifying the platform’s position as a hub for creators to build their businesses.
Measuring Monetization in Facebook Stories
The introduction of this feature comes on the heels of Facebook’s decision to unify its various monetization tools into a single program called Content Monetization. Launched in October 2024, this program integrated revenue streams from in-stream ads, Reels ads, and the performance bonus system, offering creators a more streamlined and centralized way to earn money from their posts. Until now, creators enrolled in this program could monetize their Reels, long-form videos, photos, and text posts. With this update, they can also generate income from Stories, expanding their monetization opportunities. For instance, a creator who produces a recipe video or Reel can share a snippet in their Story and earn money from it.
The monetization of Facebook Stories will be based on performance, meaning that earnings will depend on the number of views and engagement each piece of content generates, rather than its duration. This approach is designed to provide creators with a more flexible and dynamic way to earn money from their content. Furthermore, a company spokesperson told TechCrunch that creators can start earning money without needing to reach a minimum view threshold, making it easier for them to access monetization opportunities.
Joining the Facebook Stories Monetization Program
The launch of this feature comes at a time when Meta has been actively courting TikTok creators to join Facebook and Instagram, offering them cash bonuses, content deals, and support to expand their communities. Creators who are already part of Facebook’s Content Monetization program can simply activate this feature to start earning money from their Stories. In 2024, millions of creators were invited to join the program, and the company has announced plans to open up enrollment to all interested parties this year. Those who are not yet part of the program can request an invitation through Facebook’s website.
The potential for creators to earn significant revenue from Facebook is substantial. In 2024, creators on the platform generated over $2 billion in revenue, with payments for Reels and other short-form videos growing by more than 80%. Since introducing monetization opportunities in 2017, Facebook has paid out to over 4 million creators, demonstrating the platform’s commitment to supporting the financial well-being of its community. As the social media landscape continues to evolve, Facebook’s decision to expand its content monetization program is likely to have a significant impact on the way creators approach their content strategies and engage with their audiences.
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