Brands need to improve their presence on social media. For some time now, AI and social networks have been creating a powerful synergy to create effective and impactful strategies in the digital environment. As users use more channels, advertisers will need to keep moving forward to reach consumers. That’s where AI and ChatGPT come in.
From Inside Intelligence recommend five uses of generative AI in organic social campaigns.
ChatGPT, a complete brainstorm
This tool stands out for helping to seek inspiration and generate ideas. If we are thinking about a project of something new, ChatGPT can facilitate this process. He was solicited for unique Instagram post ideas for a millennial-oriented shoe brand. Thus, the chatbot offered unique campaign and partnership ideas, even delving into details of what one of these campaigns could be.
Most original content
In social networks it is advisable to publish frequently to achieve maximum visibility. In the case of TikTok it is advised post one to four times a day for maximum visibility. In this way, a large amount of original content is generated.
When creating posts, AI makes it easy to generate ideas, scripts, and subtitles. Despite this, you will not know the trends of the social network like a social media expert does.
Adjust content for other platforms
The audience of the different social networks is different. Posting on TikTok is not the same as on Instagram. Depending on the platform, It is advised to help us from the AI ​​to make those small changes, such as size and format, or even adjust subtitles to make them sound more.
generate images
With artificial intelligence you can create images for digital marketing strategies. Users will be able generate high quality images by giving a simple descriptionwhich can range from the most everyday to the craziest combinations.
Also, we can lean on the technical feel of AI for social campaigns. Heinz used an AI image generator to draw a ketchup bottle.
Accessible captions and descriptions
Brands have to take into account the creation of accessible content. Making content such as descriptions and subtitles accessible on the networks will allow them to reach many more people. In addition to being best practice, it gives people with visual and hearing impairments the option to participate in your conversations.
AI makes it easy to create these image and video descriptions to allow brands to expand their reach with minimal resources. As with all AI-generated content, review descriptions and subheadings for appropriateness.