THE xiaomi is a success story in the market for smartphones, tablets, gadgets and other mobile devices. In fact, the Chinese giant founded in April 2010 by Lei Jun reached a new sales record in global markets in the first quarter of 2022.
According to metrics compiled by the market analysis agency Counterpoint Search, during the first three months of the year Xiaomi sold more than 500 million products worldwide. This is therefore a new record for this rising company.
Xiaomi celebrates more than 500 million products sold in the first quarter of 2022
As Counterpoint Research says in its quarterly report, Xiaomi joins the giants Apple and Samsung. It is an elite club that now has the participation of Xiaomi after selling more than 500 million smartphones in just three months.
According to the market analysis agency, among the factors that helped Xiaomi achieve this enviable metric is its large user base. By bringing to market various devices and IoT products, everyday products, and much more than just smartphones, the potential user base is exponentially larger.
This means that Xiaomi takes advantage of its user base and, above all, the ecosystem of products to reinforce the popularity and capillarity of sales of its Android smartphones. It does so at a crucial moment in which it reinforces its presence in the segment premium of mobile phones, for example with the Xiaomi 12 range.
Xiaomi grows despite the contraction of the smartphone market in China
Given the difficulties in the domestic market, as well as a redoubled attack on the second largest smartphone market in the world, which by the way has been leading, India, none of this prevented Xiaomi from continuing to grow globally.
The result? A gradual and significant increase in Xiaomi’s presence around the world, with its market share also increasing in Europe and ranking first in India.
In short, this is possibly the best manufacturer for those looking for a cheap mobile, or with a good quality/price ratio. On the other hand, little by little it becomes a wise choice for anyone looking for a smartphone. premium. For those looking for a product focused on the general quality of the product and differentiating characteristics.
Can Xiaomi finally continue to grow with the same momentum in the coming years?