Vivo is currently the fifth largest smartphone brand in the world, already present in Portugal. Now, the technology continues its expansion in Europe, expanding its presence to eleven markets this year.

In fact, in addition to Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Greece, Montenegro, North Macedonia and Portugal, the Chinese brand has also reached Slovakia and Slovenia. All this in the first half of the year, with the Netherlands already in pipeline for the next few months.

Vivo is the fifth largest smartphone brand in the world and has already arrived in Portugal


At the presentation of the brand’s new flagship model now coming to Europe, the vivo X80 Pro, representatives from almost all these markets were present at a unique event that took place in Berlin.

Vivo’s growth strategy in Europe focuses on establishing stable and sustainable businesses. The successful development at the regional level was based on strong local and European partnerships, such as UEFA EURO 2020 and 2024, where vivo was named Global Smartphone Partner of the European Football Championship.

These partnerships, strategic investments and sustainable relationships continue to deliver positive results. In this sense, vivo is among the fastest growing smartphone brands in Europe, already among the top five in several markets.

Its growth and position in the market is endorsed by the agency’s study channels.

Vivo X80 Pro is its most advanced smartphone in Europe

VivoX80 Pro

vivo continues to grow in Europe and wants to offer customers the best mobile imaging experience. The company brought its most advanced flagship to the region, the result of a year and a half of collaboration with ZEISS.

VivoX80 Pro
Vivo X80 Pro smartphone. Credit: Vivo Distribution.

It is a “showcase” of the fantastic imaging system co-designed by the German partner, an ambition of quality and precision of the two companies, with the aim of developing smartphones of excellence.

VivoX80 Pro

So with the X80 Pro, vivo and ZEISS have pushed the limits of what is possible in terms of mobile imaging today. By the way, .

Camera quality comes first: an ongoing R&D partnership with ZEISS


The partnership between vivo and ZEISS was established with a long-term and strategic intent. Here based on a mutual understanding of consumer demands in the field of mobile imaging.

Both share a strong intention to contribute to the future of smartphone photography, with a true focus on R&D. Vivo ZEISS Imaging Lab has set new benchmarks in smartphone imaging.

It does this through advanced optical design, including rigorous lens development and testing, extensive simulation processes to ensure exceptional performance, and advanced algorithms and metrics for optical design.


All of this with the mission of minimizing distortion, shadowing, color fringing, and ultimately allowing consumers to capture the perfect shot.

But what makes the live different?

Now achieve great visual quality, mood and bokeh in the vivo X80 series, co-designed with ZEISS. Buy now: #MyLifeIsAMovie #CinematographyRedefined

—Vivo India (@Vivo_India) June 21, 2022

Vivo is a technology company that develops excellent products based on a design value, specializing in the design of smart devices and services. The company’s goal is to unite people and the digital world.

Through its differentiating creativity, vivo offers users an increasingly advantageous mobile and digital life. Follow the company’s core values, which include Benfen*.

Value driven by design, user orientation, continuous learning and team spirit. In this sense, vivo has implemented a sustainable development strategy. Always with the vision of becoming a global entity, increasingly healthy and sustainable.

supreme design? Check. Industry first features? Check. Incomparable camera? Check. That’s why reviewers call the vivo X80 series the best flagship smartphone, a device you could only have dreamed of until now.

—Vivo India (@Vivo_India) June 22, 2022

At the same time, it brings together and develops the best local talent to deliver excellence. In fact, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an. Structure focused on the development of state-of-the-art consumer technologies. Here includes 5G, artificial intelligence, industrial design, imaging system and other emerging technologies.

una vivo has also built an intelligent manufacturing network (including vivo authorized networks), with an annual production capacity of nearly 200 million smartphones. Furthermore, vivo has already expanded its sales network in more than 70 countries and regions and is recognized by more than 400 million users worldwide.

* “Benfen” means Do what is right and do things well. It is an expression that describes the attitude of doing the right thing and doing things well. It is the ideal description of Vivo’s mission, which is to create value for society.


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