Virat Kohli is moving on from Puma after an eight-year partnership. The Indian cricketer earned around 110 crore rupees during this time. A spokesperson for Puma stated that the company will continue to invest in the next generation of athletes.
Kohli is set to sign with Agilitas, a new sports brand. According to a report by Live Mint, Agilitas was founded in 2023 by Abhishek Ganguly, former Managing Director of Puma India and South-East Asia. The company manufactures and sells sports-related goods in India and abroad. Last year, Agilitas acquired the license to sell Italian sports brand Lotto in India, Australia, and South Africa.
Kohli is expected to invest in Agilitas himself. An official announcement about the new deal is likely to be made soon, possibly during the IPL 2025 season.
Kohli has been associated with MRF, an Indian tire company, for a long time. The partnership began in 2013 and was renewed in 2017 for eight years. MRF paid Kohli over 100 crore rupees for the eight-year deal, which is also set to expire in 2025.
Key Points
- Virat Kohli’s partnership with Puma has ended after eight years.
- Kohli earned around 110 crore rupees during his time with Puma.
- Kohli is set to sign with Agilitas, a new sports brand.
- Agilitas was founded in 2023 by Abhishek Ganguly.
- Kohli is expected to invest in Agilitas himself.
- Kohli has been associated with MRF for a long time.
What’s Next for Kohli?
Kohli’s decision to move on from Puma and partner with Agilitas is seen as a significant development in the sports industry. With his investment in Agilitas, Kohli is set to play a key role in shaping the company’s future. As the IPL 2025 season approaches, fans can expect an official announcement about Kohli’s new deal with Agilitas.