Samsung will showcase its next generation of foldable devices at the Galaxy Unpacked at the end of July in Seoul, South Korea.
TM Roh, President and Head of Mobile Experience (MX) Business at Samsung Electronics, said, “The foldable category embodies Samsung’s philosophy of delivering breakthrough innovations that push boundaries to reshape the future of mobile experiences. Hosting Unpacked in Seoul holds great significance as a city that has become an emerging epicenter of innovation and culture, as does the foldable category.”
The Unpacked event will take place at COEX in Samseong-dong, Gangnam, an intersection where Tehran-ro, a hub for domestically innovative startups, and Bongeunsa, a 1,000-year-old Buddhist temple, converge. This unique location offers the world the chance to experience the compelling mix of past, present and future that defines Seoul.
For more than a decade, since the first Unpacked in March 2010 in Las Vegas, Samsung has hosted this event in major cities around the world, including New York, London, Berlin and Barcelona, serving as a global platform to reveal pioneering innovations and setting new directions for the mobile industry.
With the upcoming 27th Unpacked in Seoul, Samsung is changing the direction of its Unpacked with foldable devices to focus on different trend-leading cultural cities from around the world that align with the designated theme of each event. This year, Seoul was selected for its influence on global trends through its dynamic culture and innovation, as well as reflecting Samsung’s strong confidence in the foldable category.
With the next generation of its foldable series offering improved devices based on years of R&D and investment, Samsung intends to further drive the widespread adoption of these phones and cement its position as an industry leader and category creator.