Samsung has become an integral part of the life of the Portuguese. And this Wednesday he celebrated the 40th anniversary of his arrival in our country, with a ceremony held at the Capitólio, in Lisbon. 4gnews was present and tells you everything.
Since the beginning of this event, Samsung’s goal has been well established: develop technology with purpose. This is then put at the service of social welfare and individual and collective development.
Samsung expects to close 2022 with record revenue
Ick Soo Choi, Iberian president of Samsung was the first to take the stage. The executive highlighted some of the latest figures from Samsung, which expects to close 2022 with record revenue. The objective will be to exceed the 400 million euros of last year.
Next, a retrospective session was held on the 40 years of the brand, with executives from various areas of Samsung. Nuno Parreira, from the mobile division, Henrique Pereira, from home appliances, Nuno Cunha, TV, Rodrigo Sousa from Visual Display and Ricardo Martins, from Climatic Solutions.
The launch of the SGH-250 was Samsung’s first big mobile moment in Portugal
When asked about the most outstanding moment in the mobile segment, Nuno Parreira listed a few. First came the SGH-250, the first mobile phone imported from South Korea. Subsequently, it reached mobile leadership in Portugal, in 2010.
That was also the year Samsung launched the first Galaxy S, in a line of smartphones that would become iconic. More recently, Nuno Parreira highlights the launch of the first folding smartphones in 2019.
The executive affirms that “Samsung will continue betting on growth and differentiation in the Portuguese market with an ever-increasing offer of equipment and innovative and increasingly customizable solutions”.
Henrique Pereira highlighted the programming that is being carried out in terms of energy efficiency. This is because it allows greater customization by the user who wants to spend less. The executive also highlighted the Samsung Side by Side Refrigerator, which is the most efficient on the current market, although with energy class C (with the new classifications).
The first Samsung televisions arrived in Portugal in 1989
Nuno Cunha, in terms of televisions, emphasized the first Samsung televisions in Portugal, in 1989. From there, a leap was made to the QLED family and the first 8K televisions. The executive also mentioned the ever-present environmental concern, with Samsung being the first to sell televisions with 100% recycled cardboard.
Regarding the challenges in the field of sustainability, Ricardo Martins says that heat pump solutions will grow by more than 35% in the coming years. In his field, he highlighted products such as the Cassette 360, the ClimateHub heat pump and Wind Free technology.
For his part, Rodrigo Sousa highlighted the Smart Monitor, which offers users something versatile between entertainment and work. He also highlighted the recently introduced Odyssey Ark gaming monitor, which will be discussed.
Historical Milestones Samsung Billing:
- 1999 – Billing value greater than €100M (still in the Escudos period)
- 2006 – Exceeded the turnover milestone of more than €200M
- 2010 – Exceeded the turnover milestone of more than €300M
- 2022 – We hope to exceed the turnover milestone of over €400M
Samsung presents us with a history of evolution, of a sustained brand trusted by the Portuguese. Come 40 more years.