Although smartphones are going through a phase of falling sales, it is not all bad news for manufacturers of this type of equipment.
OnePlus, for example, only has reason to celebrate. The Chinese brand experienced a year-on-year sales increase of 260%, making it the fastest growing smartphone brand in the market. But it will not remain in the shadow of success and it already has more news to present.
OnePlus becomes the fastest growing brand in the market
All market analyzes reflect the current bad moment that the smartphone market is going through, with the drop in global sales. But despite this scenario, some manufacturers have reason to celebrate.
This is the case with OnePlus. The president, Li Jie, has just announced that the Chinese brand has experienced a year-on-year increase in sales of 260%. This feat makes OnePlus the fastest growing brand in the market.
The CEO believes that this success is due to the company’s strategy and the launch of three very powerful devices: OnePlus 11, Ace 2 and Ace 2V. By the way, the terminals have been very well received by users who usually opt for smartphones positioned in the range between 300 and 700 euros.
Market analysts, on the other hand, find another reason for the success of the Chinese brand. OnePlus’ strong online presence will also have contributed to this very significant increase in sales.
But it seems that OnePlus wants to continue surprising and conquering users around the world and President Li Jie has confirmed that more surprises will be revealed in the coming days.
OnePlus Nord CE 3 Lite 5G could be one of the next launches of the brand
Although the head of OnePlus has not given any further clues about the surprises to come, rumors point to the new Nord CE 3 Lite 5G smartphone. According to leaker Max Jambor, the model will be announced on April 4.
Once again, OnePlus is betting on the mid-range segment with the new model that comes equipped with the Snapdragon 695 processor, with support for 5G communications, and running the OxygenOS 13 interface, based on the Android 13 operating system.
The OnePlus Nord CE 3 Lite will have a triple rear camera setup with a 108-megapixel primary sensor, complemented by a depth sensor and a macro sensor, both with 2-megapixel resolution.
The new smartphone will be powered by a 5,000 mAh battery with support for fast charging at 67 watts and will also integrate a 6.7-inch LCD screen with Full HD+ resolution and a 120 Hz refresh rate.