The metaverse is not just a fact, it is already a reality. Every day there are many companies that choose to enter this new digital world and develop a new way of seeing the world. An analyst from the investment firm Guggenheim has called Nike as one of the best companies that has had the “best idea” for this 2022. This has been decided because its introduction in the metaverse, the creation of virtual products in NFT and, in addition, the union with technological companies.
It should be noted that Nike has not had it easy at all to get to where it is. The arrival of Covid-19 and the outbreak of the supply crisis, and the slow progress of its brand in China, have wreaked havoc on the company. It is for that reason that Robert Drbul, analyst at Guggenheim, has stated that the company must continue to grow, innovating with new footwear and clothing products in this new year, “by promoting a healthy lifestyle and other important social issues”, it states. And, in addition, it must meet the financial objectives that were proposed in June of last year.
The analyst firm considers Nike “the leader in the sports apparel industry” and that is why it is so aware of the company. Notably Nike shares grew about 18% during the past 2021. However, the price per share registers a drop of 1.22%.
“We believe that the long-term financial framework that the company presented last June is still quite achievable”
Robert Drbul, Guggenheim analyst
Introduction and progress of Nike in the metaverse
Nike’s first brush with the digital world was in November 2021, when it partnered with Roblox, a video game platform. This union gave rise to Nike could develop its own metaverse known as Nikeland, with the objective of “turn sport and play into a lifestyle”, According to the company in a statement. In this digital world, video games can be designed using interactive sports materials.
Later, the company took control of RTFKT, a startup that sells sneakers in a totally virtual way. The creation of NFTs, the use of blockchain technology and the production of virtual shoes are the elements that caught the attention of Nike to buy it. These elements have helped the company to take a further step in its technological development. If you want more information about this, click here.
“We are acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RFFKT brand, serve and make its community innovative and creative, expand Nike’s digital footprint and capabilities.” it states John Donahoe, President and CEO of Nike it’s a statement.
For these reasons, the Guggenheim analyst, Robert Drbul, has stated that you’ll take an in-depth look at Nike’s potential involvements and innovations in the metaverse.