global, digital native company focused on reinventing business through innovative technological solutions, has published its new Sentinel Report: “How the metaverse is pushing digital boundaries and reinventing our place in the physical world”. This publication focuses on the history of the metaverse, explores the trends that are changing the future, analyzes the effects of a multifunctional metaverse, and presents new data based on a proprietary survey.
“Although it is in its early stages, the metaverse is challenging organizations to prepare their businesses for this new world,” he explained. Diego Tartara, Chief Technology Officer of Globant. And he adds: “At the same time, as they bring their business into this new reality, their users continue to learn to embrace this new era. Globant has the ability to support organizations to be successful in their digital transformation.”
The report details how the metaverse is impacting organizations and industries, from healthcare to commerce, and from manufacturing to finance. In addition, he predicts that the metaverse will break down physical and digital barriers by expanding the virtual presence of companies and maximizing engagement with customers and employees, and that it will transform the way people identify in relation to the new digital culture, the economy and the electronic commerce system.
In turn, the report includes data obtained from an original Globant survey[1]:
- Although 73% of respondents consider the metaverse to be accessible to them, only 26.5% have participated in a metaverse experience.
- 75% do not believe that the metaverse is aimed only at a young generation.
- 69% believe that the metaverse plays a crucial role in remote work.
«The metaverse is the next evolution of our social interactions”, reported Matías Rodríguez, Technology Vice President at Globant’s Metaverse Studio. “Many brands have already been exploring the space and creating innovative experiences. Still, we understand that companies need a holistic view of their existence within the metaverse to be successful.”.