French fashion retailer KIABI is teaming up with Atresmedia to launch a clothing line inspired by the popular TV show “La Voz.” The collection, available in stores and online from April 11, features fun, comfy clothes for the whole family in various colors. It is inspired by the show’s visual style and spirit.
The partnership between KIABI and Atresmedia isn’t new; last October, they announced a collaboration making KIABI the official partner for “La Voz” and upcoming “La Voz Kids.” As part of the deal, KIABI gets exclusive rights to create and sell “La Voz”-themed clothing in Spain in 2025.
To promote the new line, KIABI and Atresmedia are running a big marketing campaign across TV, digital platforms, and their channels. Fans of the show and KIABI customers can expect special surprises.
A New Business Avenue
This partnership opens up a new business line for KIABI focused on entertainment-themed fashion. Mercedes Porro, KIABI Iberia’s Strategy Director, says the alliance lets them connect with families through shared interests like music and entertainment.
Nicolás Gruber, Atresmedia’s Director of New Business and Licensing, is thrilled that “La Voz” fans can now buy clothes designed for the whole family. “La Voz” is a global entertainment hit, and this collaboration brings it closer to its audience.
By partnering with Atresmedia, KIABI strengthens its brand presence and taps into the entertainment industry. This move is in line with the company’s goal of providing fashionable, emotionally connected clothing to families. It shows KIABI’s ability to diversify and adapt to changing customer trends and expectations.