Shein and Temu, two Chinese companies, are raising prices for US customers due to new trade rules. They announced the change on their websites, citing higher operating costs from global trade changes. The price adjustment will take effect on April 25, 2025. Until then, prices will remain the same.
What’s Behind the Price Hike?
The US has imposed a 145% tariff on Chinese imports and scrapped a rule that let low-value goods enter tax-free. This rule, known as the “de minimis” rule, allowed items worth under $800 to enter the US without taxes. Shein and Temu relied heavily on this rule to send millions of cheap packages to the US daily. Now, they’re feeling the pinch.
The new trade rules will affect an estimated four million daily shipments from China. While the exact price increase isn’t known, it’s expected to be significant. Both companies are urging customers to buy now before prices rise.
A Coordinated Move?
Interestingly, Shein and Temu posted nearly identical statements about the price hike. This has raised eyebrows, given their long-standing rivalry. Some have pointed out the similarity on social media.
- Shein and Temu are raising prices due to new US trade rules.
- The change takes effect on April 25, 2025.
- The US has imposed a 145% tariff on Chinese imports.
- The “de minimis” rule is being scrapped.
As Ann Gehan noted on X, “Temu + Shein both informed shoppers this week they plan to raise prices in response to trade and tariff changes with statements posted on their websites. Strangely, the statements are nearly identical – a bizarre move for bitter rivals that have been locked in a feud for years.”