The Academy of Motion Picture Arts and Sciences (AMPAS) has made it clear that they won’t be taking a hard stance on the use of AI in film production. In a recent statement, they explained the changes in the voting process for the 98th Oscars, which has sparked debate about the role of AI in filmmaking. The issue gained traction in 2024 when films like The Brutalist and Emilia Pérez admitted to using AI technology to tweak actor performances.
The AMPAS statement reads, “Regarding the use of Generative AI and other digital tools in filmmaking, these tools will neither help nor harm a film’s chances of being nominated. The Academy and its branches will evaluate creative work based on the extent of human involvement in the creative process when selecting films for awards.”
While the Academy emphasizes the importance of human involvement, it doesn’t seem to view AI’s potential misuse – such as being trained on improperly sourced work – as a major concern. This is despite Hollywood politicians and unions raising red flags, particularly during the 2023 WGA and SAG-AFTRA strikes, where the threat of AI replacing human jobs was a key issue.
The Brutalist and Emilia Pérez used AI to fine-tune voice performances, but it’s not hard to see AI playing a bigger role in the future. The Oscars have become more flexible over the years, expanding membership, introducing new categories, and streamlining the voting process. However, it seems the industry is waiting for a definitive legal ruling against AI companies to establish new standards before shifting its stance on the technology.
Industry Implications
The Academy’s stance has significant implications for the film industry. As AI technology continues to advance, filmmakers will need to navigate the fine line between leveraging AI as a tool and maintaining the creative integrity of their work. The use of AI in film production raises questions about authorship, ownership, and the role of human creatives in the filmmaking process.
The industry’s wait-and-see approach is likely driven by the ongoing legal battles surrounding AI companies and their use of copyrighted materials. Until there is clarity on these issues, the Academy and filmmakers will likely proceed with caution.