Although the smartphone market is experiencing a downward trend, Apple continues to lead in sales with its most advanced iPhone 14 models.
But a Canalys analysis of the headphone market shows that the second-generation AirPods Pro sold 4 million units in just over a week, proving an unexpected success.
Apple leads the sales of the Chinese market and surpasses Samsung
The global smartphone market continues to fall. Data released by the company Counterpoint Research on the third quarter shows a drop of 11% in global sales, compared to the same period of the previous year.
In a more specific assessment, the Chinese market, one of the largest and most important in the world, has so far registered a fall of 4% per month and 15% year-on-year. But, according to Counterpoint, there is a brand that is not suffering the consequences of this fall: Apple.
According to the same company, the Cupertino company is the leader in sales in the Chinese smartphone market, having achieved a 25% share and surpassing its rival Samsung to comfortably occupy the first place in global sales.
For any brand, conquering the Chinese market, due to its relevance and size, is a very important feat and one that can lead it to rise in the ranking of the best-selling smartphones worldwide.
And that’s what happened to Apple. The most advanced models of the iPhone 14 series are a bestseller, despite the high prices and the waiting time for the delivery of the equipment. Recently released data indicates that the two iPhone 14 Pro models account for around 70% of the series’ total sales.
AirPods Pro 2nd Gen sells 4 million units in about a week
But it’s not just in the smartphone market that Apple is succeeding. Also in the headphone segment, the company is very well positioned with a market share of 30.9%.
The information is advanced by the Canalys company that reveals what is another of Apple’s best sellers. Nothing less than the second generation AirPods Pro headphones.
According to that company, in just over a week this model sold 4 million units. A remarkable achievement for a device that became available in stores on September 23, that is, less than two months ago.
And, also in this segment, Apple managed to surpass its rival Samsung, which registered a drop in sales in the third quarter of the year, with its Galaxy Buds 2 Pro model.