The metaverse is one of the most digital creations that can exist, however, it is increasingly present in society. It’s like living inside the internet. There are already several companies that have chosen to enter this new digital world, and IFEMA MADRID was not going to be left behind, which is why he has opted for the creation of Helixa.
Helixa, this is the name of the new collaborative platform for knowledge and innovation developed by Ifema. The project will be carried out for 6 months with the objective of strengthen innovation and digitization in business activity. With Helixa you will be able to create avatars in real time that will be used to interact on digital platforms and in the metaverse. Its start-up will coincide with the celebration of FITUR (International Tourism Fair).
The project has been designed and elaborated by the artistic creator Esther Pizarro. It has had the collaboration of the Robotics Institute of Valencia Y Target 3D. Thanks to that, IFEMA Madrid has become the first trade fair operator to enter the metaverse.
“IFEMA MADRID has wanted to position itself by accompanying the entire business community on the path towards this new technological, industrial, economic and social revolution, as well as in the commitment to promoting and accelerating the digitization of SMEs”, as discussed in a release.
Eduardo López-Doors, General Manager of IFEMA Madrid, posted on Twitter his enthusiasm for developing this project stating: “We are excited to present the Helixa platform at FITUR, following our commitment to innovation.”
Helix phases
- LIVE Connect: It will be considered as the space where to discuss problems, doubts, forums, presentations, conferences… on the operation of the project. It will be attended by professionals and experts in various sectors, such as health and sanitation, fashion, entertainment, etc.
- Experience Center: multifunctional and experiential space.
- Summit: publication of a Paper for dissemination among the business community. In other words, the Paper will collect all the information, results and conclusions of the project and will be presented at the Helixa Summit event, at the end of July.
What does Helixa offer?
The project offers multitude of activities and technological varieties, some of them are: Video Mapping projections, movement capture with Optitrack, flexible LED interactive lighting arrays, olfactory immersion systems, position control software, use of ultra-definition screens with a new LED panel finishing system using optical resin injection, virtual reality or augmented reality viewers.