Google is introducing a “continuous scroll” feature in desktop searches so users don’t have to navigate through search results pages.
They are currently only available in English queries in the United States, expanding on a feature the company has offered on mobile for some time.
Don’t confuse continuous scrolling with infinite scrolling. With continuous scrolling, users can see up to six pages of search results by scrolling down before seeing the “More” button for more results. On mobile, Google limits continuous scrolling to four pages of search results at a time.
Google has traditionally taken a “per page” approach to search results. This means that, until now, when users scrolled down the search results page and wanted to see more results, they had to click on the page number at the bottom.
The new function can also provide more visibility for sites that didn’t rank high enough to appear on the first page🇧🇷 People tend to avoid going to the second page and very few of the brave ones go to the later pages.