Apparently, Google is preparing to invade the market with the new Pixel 6 series that will be unveiled today at its Pixel Fall event, scheduled for 18:00 GMT.
According to a new leak, Google plans to increase production, manufacturing 7 million Pixel 6 terminals to gain market share from Apple, Samsung and Xiaomi.
Google wants another 5 million units of the affordable Pixel 5A smartphone
Nikkei Asia is advancing information that Google has asked vendors to produce 7 million Pixel 6 smartphones. This means that the tech giant intends to double its entire 2020 production, which will have been 3.7 million handsets. produced, according to Nikkei Asia.
But there is more. Although the number of millions of units that will be allocated to each of the two Pixel 6 models -6 and 6 Pro- is not specified, apparently the Alphabet Inc company also wants the production of the affordable Pixel 5A to reach 5 million units. produced. .
According to the next sources of the company mentioned on the site Nikkei Asia, the origin of this quite competitive and aggressive strategy is because Google wants to cement its non-market position as a North American manufacturer of Android equipment and promote its businesses in Europe and in Japan.
Google wants to gain market share from Apple, Samsung and Xiaomi
Also according to the same sources, Google’s goal is to gain market share from three specific companies: Apple, Samsung and Xiaomi, the latter two using the Android operating system camouflaged by its own interface.
On the other hand, it is also necessary to point out that last year the technology giant was forced to reduce its production due to the interruptions caused by the Covid-19 pandemic.
Apparently, the production of Pixel 6 series units will remain in China, as Google has given up on moving this area to Vietnam, according to advanced news previously published by the same site Nikkei Asia.
The new Pixelbook with ChromeOS and Google’s processor could be on the way
Google’s ambition to double its smartphone production could face several difficulties, related to the global chip shortage crisis and unexpected power outages that China has been experiencing as of late.
But nothing seems to dissuade Google from its goal. There are also rumors that the company will be working on a new generation of Pixelbook with ChromeOS and a processor developed by Google. These rumors are gathering steam as it is anticipated that the new Pixel 6 series may be equipped with the new Google Tensor chip.