The fashion and adventure firm Blue Banana has incorporated to Carlos Mancebo as the new Director of Expansion, a newly created position that will be responsible, among other things, for the expansion of the brand abroad. It will start with the markets of Chile, Mexico and Italy to then focus growth towards other European and Latin American countries.
Carlos’ career is closely linked to the fashion sector, since has held similar positions for more than four years for the Pompeii footwear firm. In the shoe company, he was responsible for the strategy and execution of the company’s sales plans in web channels and physical points of sale, both nationally and internationally. In addition, before working at Pompeii, he went through other large companies known as Hays either Calzedonia.
“I begin this challenge with great enthusiasm and with the certainty that the retail experience I bring to the table will be very valuable for the international expansion of Blue Banana, a brand that I have followed and admired for years for its content, quality and commitment. with sustainability”, assured Carlos.
