Apple has announced aApp Store pricing update🇧🇷 Developers will have 700 new price ranges and tools that will make it easier to set prices by App Store country or region, manage currency fluctuations and much more.
These pricing enhancements will be available for apps that offer auto-renewing subscriptions starting today, and for all other apps and in-app purchases in Spring 2023.
Developers will have an unprecedented level of flexibility and control in pricing their products across 45 currencies and 175 App Store versions.
Under the App Store’s new pricing system, all developers will be able to choose from 900 price points, which is almost ten times as much for most apps.
That includes 600 new price ranges to choose from, with 100 higher price ranges available upon request. To give developers even more flexibility, price ranges (ranging from $0.29 to $10,000 upon request) will offer a wider selection, gradually increasing in ranges. For example, 0.10 up to $10, 0.50 between $10 and $50, etc.
In the 175 versions that make up the App Store, developers will be able to use other pricing possibilities, including those that start with two repeating digits (for example, ₩110,000), and will be able to choose to market their products at prices other than those that end in $0, 99 or €X.99 (for example, X.00 or X.90), which is especially useful when managing packages and annual plans.
Starting today, subscription app developers will also be able to manage currencies and taxes more easily by choosing the local App Store version they prefer as a basis to automatically generate prices in the other 174 versions and 44 currencies. Developers will be able to continue to set prices for each of the markets if they wish.
For developers who distribute their apps around the world, App Store matching tools make it easy to manage pricing in international markets. Today’s enhancements extend these capabilities so that developers can consistently maintain their local currency in any market, even if the exchange rate and taxes fluctuate.
This means that, for example, a Japanese game developer whose biggest market is Japan might set their price and indicate that its out-of-country prices are updated according to the exchange rate and corresponding taxes. Additionally, all developers will be able to set the availability of in-app purchases for each market.
The new tools introduced, which will begin to be available today and will continue to expand throughout 2023.