Zalando sheds her own brand circle and moves away from his commitment to circular fashion. After announcing the closure of his other own brand, Zalonthis summer, now, the marketplace it will also shut down Zircle, which allowed customers to buy second-hand items.
«On 11/16/2022 we will discontinue the Zircle store. We thank you very much for your confidence in us and in our service. Fortunately, this doesn’t have to mean the end of our journey together. At Zalando you can still find great second-hand items and even sell your second-hand pieces to Zalando. Is there an alternative to Zalando Zircle? Yes! We hope to extend the life of the fashion together with you. Take a look at Used at Zalando, where you will find high-quality branded products in perfect condition, true to the motto ‘Second hand, first choice’”has communicated Zalando on your own website.
Meanwhile, marketplace customers can also find second-hand products at zalando.de and at selected outlets.
Via Zircle, Zalando it had the objective of promoting a more circular model. In fact, one of the company’s commitments is to have extended the useful life of at least 50 million of its fashion products by 2023. At the time, the brand claimed that Zircle had extended the useful life of more than 340,000 products in last year 2020.
The app, which was originally launched in 2018 in Germany under the name ‘locker room’, was available in 13 of Zalando’s 23 European markets.
Zalando maintains growth forecasts at the end of the year
Zalando closed the third quarter again in ‘red’ despite the increase in sales. Specifically, the company’s turnover rose 2.9% in the third quarter of this year, reaching 2,349.1 million euros. For his part, he gross merchandise volume it increased by 7.1%, to 3,282.8 million.
However, despite the losses, in the presentation of results, the company explained that, for the first time in its history, the number of active customers of the marketplace exceeded the 50 million barrier of people, up to 50.2 million customers, thanks to its loyalty program. Facing the next closing of the year, in terms of profitability, the German company confirmed its growth forecasts which he established last June, although he expects them to remain in the lower range.