The Christmas season is one of the most important times for retailers due to the increase in sales. That’s why Walmart has wanted to improve the user experience on its website and mobile application.
Improved registration
They have recently updated their site experience to simplify and ease the registration process for weddings, baptisms, etc. ie gift lists for major events. Walmart will make it easy for customers to create their gift registry by providing a list of the most popular and sought after items for wedding or baby gifts. In addition, you will enterScan to Adda new feature that allows customers to scan in-store items using the Walmart app and add them directly to their gift registry, making it easy to shop online or in-store. They’ll even keep track of who bought what gift and when, so it’s easy to send a thank you.
Tom Ward, Executive Vice President and Chief eCommerce Officer of Walmart explain what “youWe also believe that lists have the potential to be of great help when it comes to holiday shopping.«. Kids will be able to use Walmart.com lists to quickly select the gifts they want to receive this holiday season and share them with friends and family, making it easy for them to choose a gift with confidence.
ward also shares that «we will be launching many new capabilities, making the gifting experience simple, accessible and more fun!«
custom style
The web has incorporated a new tool called «Stylitics» which allows users complete a look. Customers are often curious about what they can wear a garment with or how they can complement it. From now on, the website will offer you a series of personalized garments and accessories with which you can complete your look.
This will be complemented by the “Choose Your Own Model” tool that the company has just added to its platform.
An inclusive experience
«Regardless of how our customers pay for their groceries, we want them to be able to enjoy convenient shopping options that fit their schedules.” he says Executive Vice President and Chief eCommerce Officer of Walmart. For this reason, the company has worked to incorporate a filter on its website that allows you to see only items eligible for EBT or SNAP; known as Electronic Benefit Transfer, an electronic system that allows a Supplemental Nutrition Assistance Program participant to pay for food using SNAP benefits.
Also, have made significant improvements to their Spanish search experience on Walmart.com. Customers can opt in or out of the translated query and search more than 600,000 of the most requested items in Spanish.
In the statement they explain that all these changes have a goal: «Our goal is to create a seamless site and app experience that makes it easier for customers to find value and savings, whether they’re shopping for familiar essentials for the week or something new and different. Stronger content on article pages (videos, images, and more) ensures that when a customer lands on a product they’re interested in, they have all the information they need to feel confident buying it.«
