Vodafone launches its marketplace with AI for customers

vodafone launches its new marketplace, a space with “thousands of products” in the categories of home, DIY, health, urban mobility, sports and toys, as well as electronic devices, and which has “A broader catalog than the existing one in the online store” of the operator and also with “more subcategories”.

As the company explained in a statement, the marketplace products have been selected by a team of experts following “the quality and social responsibility criteria” of the operator. Besides, includes free, insured three-day shipping In the peninsular territory, a “secure payment” gateway and, according to the company, “a comfortable and fluid shopping experience that meets the needs of customers.” In this context, the operator has highlighted that as a launch promotion customers will be able to access “thousands of products” with up to 20% discount.

The main differentiating element of the marketplace is the use of Artificial Intelligence (AI) that recognizes the client’s need and its connection with the services already integrated into the App My Vodafonediscovering and recommending new products that they might be interested in.

“Currently our clients trust us when it comes to acquiring a multitude of electronic devices, thanks to the services we offer them (payment in installments, mobile insurance, after-sales service…). With this new Marketplace we will be able to adapt to your needs and offer a wider variety of products, which can be purchased through a secure and reliable payment gateway”has highlighted Hisham Hendi, director of the Private Unit of Vodafone Spain.

After carrying out a pilot with a group of users, the operator is launching this service to its entire portfolio, available through the My Vodafone App. Vodafone will continue to expand the categories present in the marketplace in the coming months. This project has the collaboration of mirakla world leader in Marketplace software, and adyenthe global financial technology platform chosen by leading companies.

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