Vinted announced this Acquisition of the Danish used marketplace Trendsalesthereby consolidating its presence in the Nordic country. This strategic move follows Vinted’s launches in Sweden and Finland, as well as its debut in the Danish market in September 2023.
Trendsales is Denmark’s largest second-hand marketplace for fashion and lifestyle items and, as they explain, has played an important role in increasing second-hand consumption in recent years. «By combining Vinted’s size and experience with Trendsales’ regional knowledge and strong Danish presence, the combined company can achieve success significant synergies and new opportunities for the benefit of Danish consumers«, they emphasize from Vinted in a statement.
Trendsales was one of the most downloaded apps on the App Store in 2022, according to data from Statista. The marketplace recorded sales of one million euros in 2021. With this campaign, Vinted wants to reach a broader consumer group in Denmark.
«The Danish appetite for second-hand clothing continues to grow and Trendsales has played an important role in this development. With impressive growth and a compelling vision, Trendsales is a company that has built a strong second-hand community in Denmark that we are happy to be a part of. We look forward to a future together in which we will continue our journey to make secondhand the first choice in Denmark and beyond“, he explains Adam Jay, CEO of Vinted Marketplace.
«Vinted’s commitment to making secondhand the first choice in Europe offers us exciting opportunities on a much larger scale. After a successful journey with Trendsales over the last few years, I look forward to working with the Vinted team and tackling the opportunities ahead together.«he comments in turn Mads Aaroe Mathiesen, CEO of Trendsales.
Vinted closed the 2022 financial year with sales of 370.5 million euros, according to the latest available data. With more than 1,500 employees, it is present in 19 countries in Europe and America and has a total of 65 million members on its platform. France is the largest market with 23 million users.
Vinted recently entered into a strategic collaboration with GLS Spain in Spain. Currently Vinted It has a community of more than 8.5 million registered members in Spain. GLS Spain will from now on become one of the service providers for Vinted, offering platform users a flexible and tight delivery solution.