Vinicius’s fight does not stop

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The shows of support that Vinicius (22 years old) has received in the last hours, above all the support of Real Madrid and its president, Florentino Pérez, but also the quick decision-making of the institutions after what happened in Mestalla, They have greatly comforted the Brazilian star, but they have also reinforced his idea of ​​leading this open fight to finish eradicating racism in soccer. “Her fight is not going to stop”, very close people tell AS to the footballer, who has decided to continue with this attitude of protest and zero tolerance for any racist manifestation next season and, of course, this summer, starting with the game that He has to play with Brazil in Barcelona on the 17th. It will be against Guinea, and the CBF has already told the player that this match will serve as a loudspeaker for his demands.

The young player has had to go through an ordeal this season. The one at Mestalla was the tenth complaint for racist acts in which he was the victim, without any of the previous measures actually being taken to tackle the problem. AND Far from being intimidated, Vinicius feels more empowered than ever in this role of champion of a fight that has been going on for decades. He also feels proud, they say from his closest environment, that it was he with his actions on the field and the subsequent demonstrations on his own social networks that have finally awakened the awareness of the world of football, in Spain, about this issue. “No one has spoken for him.” He himself has handled the messages through the networks. And he also felt comforted when he saw how Javier Tebas asked for forgiveness in an interview carried out in Brazil. “From now on anyone who is indolent with racism will have Vini’s answer,” he concludes.

Although today his departure from Spanish football is not contemplated, as AS already reported, the reality is that Vinicius seriously considered it this season, even before the Mestalla incidents. Despite his youth, this season he has had to manage the problem of suffering extreme racism, but another added problem, which he understands is defenselessness on the pitch. At least, when he plays in LaLiga, since his matches in the Champions League are much calmer because, in his opinion, the referees penalize the rough play he suffers much earlier and that serves to cut him off.

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Nike takes the step for Vini.

For Vinicius, the detail that the brand that dressed him, Nike, has had, has also been very nice, positioning itself firmly with him in the fight against racism that he has started. The American brand has devised a campaign that is already underway and that will not only be present in digital format. There, on the networks, Nike has posted a message with an image of himself in the Brazil shirt and a simple but direct message: “Stop looking the other way”. This idea will be taken to the streets of two cities chosen by the brand, Madrid and Valencia. The idea arose a few hours ago after seeing what happened to an advertising image of the brand that dresses Madrid, located near the Bernabéu, in which a vandal tore off Vinicius’s face.

Vinicius is delighted with the action of Nike, who posted that message with Vini as the protagonist in his main official account, in which he has almost 300 million followers, and not in the Nike Soccer secondary (which does not reach 50). The level of interaction of the people set records. The brand is trying to get closer to the star after she tried to get out of the contract that she has signed until 2028. There was even a trial that was held in the Netherlands, where all the sports brands register their contracts because the legislation of that country is very favorable to them.

As it happened in Madrid, it is a contract signed by Vinicius many years ago, when Vinicius, the player, was only a footballer project and not the world star he is now.. He charges much less than his fair share for relevance and, furthermore, he felt that the brand did not value him as much as other stars (Haaland or Mbappé) that he also dresses. That trial was held with the Vinicius trained by Zidane. Today, with Vini de Ancelotti, the American brand is trying to win back their love. An affection, in fact, that the player begins to receive strongly from society.