If five or even six years ago, someone came along and told us that, in the not-too-distant future, we were going to live in the presence of an all-digital parallel world known as the ‘metaverse’, we would have labeled that person ‘crazy’. But nevertheless, it is already a reality, augmented reality, pun intended. The metaverse is something that has been introduced into society little by little to the point of captivating most sectors of the market; such is the case with Metaverse Fashion Week.
Has the idea of attending a fashion show through virtual reality ever crossed your mind? Well, this is already possible thanks to the platform Decentraland. It is here that the first edition of the Metaverse Fashion Week will take place, the first fashion event involved in the metaverse.
To set this up, Decentraland had the help and collaboration of several companies, such as Polygon, a blockchain-savvy luxury marketplace, and UNXD, the company in charge of sharing Dolce & Gabbana’s first NFT clothing collection.
What will the Metaverse Fashion Week be like?
Fashion shows, exhibitions, pop-up stores, after parties and immersive experiences will be accessible. You will be allowed to interact with other viewers, including purchasing virtual clothing and accessories for the avatars. The event will have a duration of four days, between March 24 and 27 of this year.
It will have the presence of some of the most recognized brands in the world, such as Dolce & Gabbana, Zara, Gucci or Balenciaga. “The goal of promoting the connection between the world of fashion and the metaverse, connecting communities, new designers and NFT projects,” stated Andrew Kiguel, CEO of Tokens.com.
Companies that have joined the trend of the ‘metaverse’
There are many fashion companies that have joined this world, although the entertainment and video game sector is ahead. It is the sector that leads the ranking; some of the companies are: Roblox, Minecraft, Fortnite, Microsoft, etc.
Continuing with fashion, Balenciaga was the first company to enter this world. It introduced its items on the Fortnite video game platform. Vans followed the same steps and created a platform known as “Vans World”, thanks to its collaboration with Roblox. In it, it sold its items. Next is Nike. It decided to sign a collaboration agreement with RTFKT, with the aim of introducing its sneakers to the metaverse. Finally, H&M opened a virtual store in CEEK City, where users can buy the products they want.