The strategic committee of Splioa customer marketing specialist and publisher of the SaaS marketing platform of the same name, announces the appointment of its new CEO, Jean-Philippe Baert. This change in management comes at a time when the company, now established in the mid-market retail segment, is entering a new phase of its development.
Since his arrival in November 2023, Jean-Philippe Baert has been contributing to the company all his experience in marketing technologies, his experience in SaaS and his expertise in international development strategy. “I am very proud to join one of the most important French martech companies and I am committed to expanding its leadership position in Europe and MEA, together with a talented team and an innovative customer marketing value proposition.”has explained Jean-Philippe Baert, CEO of Spliowhose experience includes companies such as Cheetahmail, ExactTarget, Salesforce and Mention Solution.
Under his leadership and in line with the new expectations of its investors, the company is reorganizing around its core technologies, Marketing Automation and Customer Data Platform (CDP). Splio strengthens its mid-market retail value proposition by combining CDP and marketing automation into a single platform, an integration that marketers are demanding given the rise of data-driven marketing. This makes the CDP a new component of marketing automation in Splio and thus its new standard.
Add predictive AI capabilities to your platform
Also the technological contribution of its recent acquisitions, including that of Tinyclues last year allows Splio to add predictive AI capabilities to its platform and strengthens the potential of its suite through various complementary modules (Loyalty, Mobile Wallets) to cover all essential and advanced customer marketing needs.
Powered by an expert ecosystem (agencies, partner solutions, connectors), Splio positions itself as a leading provider of CRM in medium-sized retail in Southern Europe, with a market share of 25% in France. Splio has 500 companies in its customer portfolio, including Conforama, Gocco, Perfume’s Club, GoodNews, FeuVert, Fotoprix, Simorra, Orange and Samsung.
Splio customers have always stood out the attention, experience and careful support that the company gives them every day. This significant difference is reinforced by expanding the range of services and support available to its customers in order to always maximize investments and use of the company’s marketing suite.
In addition, thanks to a growing international presence in North Africa, Splio’s expansion will also be aligned with the growing development of its product line for the telecommunications market and its flagship product, the Customer Value Management Platform, currently used by Orange, Ooredoo and MTN in the MEA region.
This plan, proposed by Jean-Philippe BAERT, will allow Splio to define an international growth strategy in the coming months that meets its ambitions.
These exciting prospects in a tight market convinced Splio’s historic investors to significantly increase their stake and capital contribution.