Showroomprivé set your sights on reselling. The French company has launched second hand market through a strategic alliance with Rediv. The French group has already launched on its platform the Program Second Showthrough which customers can give a second life to their used clothing and obtain redeemable vouchers on the fashion platform.
Users’ clothing that is deposited for resale will be collected, classified and resold by the company itself. In exchange for their garments, customers will receive redeemable vouchers in Showroomprivé.
With this alliance, the group has also partnered with Tremmaa company that allows users to donate their used clothing and participate in projects of the Emmaus Foundation. After its classification, the garments will be resold on the association’s platform and the income obtained will go to selected projects.
“Many customers want to give their garments a second life, but they don’t have the time or the resources to do so”he pointed out in a statement David Dayan, CEO of Showroomprivé.
“With Second Show we offer to support our members in a process of revaluation, through our various associations. This role of facilitator is also part of our historical desire to return purchasing power to our affiliates and the continuity of our company program. MoveForwardwhose objective is to promote accessible and sustainable consumption”has indicated Dayan.
New strategies to improve your sales
Showroomprivé The year started off on the wrong foot. The company closed the first quarter of 2022 with a drop in sales of 22%, to 138.9 million euros.
Even so, Showroomprivé has continued betting on new strategies to improve its sales. In April, Showroomprivé increased its portfolio with the acquisition of one of its competitors, The Bradery. Through the agreement, the company acquired 51% of the second-hand fashion platform and contemplates the possibility of buying the remaining 49%.
The company continued its commitment to innovation and, in June, launched ‘Le Village’its commitment to premium fashion. This space houses permanent offers of high-quality garments at reduced prices. We are talking about a catalog that includes about 100 brands in total.
The second-hand market is growing
Showroomprivé It is not the only company that in recent months has made its way into the second-hand market.
Last month, balenblind launched his own fashion resale program hand in hand with the technology and logistics platform Reflaunt. under the name ‘Re-Sell Program’Balenciaga’s new initiative offers its customers the possibility of give a second life to the brand’s garments or accessories with those who have in their closet.
In June, valentine also announced that it would start selling vintage items collected from customers for store credit and also Veepee has entered this sector in the last year with the launch in Spain of Re Cycleyour second-hand platform.
this summer too Primark has partnered with the company Vintage Wholesale Company to install a second-hand space in one of its flagship stores in Birmingham (UK).
In September of last year, gucci created the experimental online store Gucci Vault with vintage and second hand pieces.
The movement of the companies thus responds to a growing trend in the fashion industry in which firms are increasingly betting on this segment with the intention of having greater control over the business and the market.
