Octopusthe renowned brand for smart and sustainable fashion joins us Neural fashion AIan artificial intelligence (AI) platform specializing in the fashion industry, sought in a strategic collaboration Transform standards in visual content creation and fashion marketing.
Famous for his commitment Sepiia produces high-quality, comfortable and sustainable garments and has chosen to partner with Neural Fashion AI to open new horizons Presentation of your collections. In this way, the company, known for its innovative and technological approach, manages to obtain quality content that makes this possible Present your products effectively in different environments and with a variety of modelsThis ensures images that faithfully reflect the reality of the garments.
«AI is able to generate images very efficiently. However, we have identified a barrier to using this technology and that is that the end result clearly shows that the garment is not Sepiia Our garments have a drape and texture that, if you are familiar with the brand, is noticeable at first glance.. However, the AI of Neural Fashion Learn from a series of images we provide of our garment. Once it has analyzed them and collected all the data about what it is like, it is able to reflect this in generating images. In this manner, The result is very true to our garments“, Comments David ArcasArt Director of Sepiia.
The AI platform offers the brand the opportunity to generate its own images. From real photos of your products, This technology can learn what each piece of clothing looks like and generate images Campaign with different models in the environment desired by the brand.
In this creation process, Sepiia, with the help of the Neural Fashion AI team, creates the Prompts that best match each garment and convey the essence that the brand desires. From here, the platform starts generating the images and Sepiia selects the ones that fit best and sketches them prompts, if you would like a more specific photo. Once selected, images go through a detailed curation process and are left ready to use.
This is how Sepiia appears in pictures Different models wear their stylish anti-stain shirts, their suits and jackets made of heat-regulating fabric or their coat with multi-layer technology in different environments.
This is material for its campaigns that complements the company’s work with real people. “AI is an incredible tool, but It does not serve as a replacement, but as a supplement. We add AI-generated images to our images to add value and contribute even more to the benefit of our customers. We show customers images that wouldn’t exist without AI if they wanted to create them In reality, an enormous investment of time, resources, money and personnel would be required“Arcas clarifies.