Spain will be “one of the first countries” to reach the SU7, the first electric vehicle from the Chinese company Xiaomi, known in this country as the leader in mobile phones but also marketing a wide range of connected devices.
“Spain will certainly be one of the first countries to receive this good news of the arrival of the SU7,” said Jia Wei, marketing manager of Xiaomi in Western Europe, without further details, this Thursday during his participation in a forum organized by El Spanish.
As explained, the Chinese manufacturer’s aim is to network all everyday devices with each other, with the human user as the central axis, and for this it was necessary to develop a networked car.
Only 5% of Xiaomi devices are sold in Spain
Jia Wei also did not specify any deadlines for the arrival of other Xiaomi devices in Spain, which markets only about 5% of its extensive product portfolio in this country.
“We are the only brand that has so many products and so many connected products.” “That makes us unique,” he explains, pointing out that this diversity allows the company to create a broad ecosystem that, like He has recognized that it is a “very important” tool for strengthening the loyalty of its users.
For this reason, “Spain is always the first country when there is a novelty or advance,” as it serves the technology manufacturer as a “testing ground” for other European markets.