Movistar goes one step further in its strategy to support women’s cycling in Spain and, together with RPM SPORTS, collaborates in the first Movistar Women’s Cycling Circuitan agreement between the two companies, to increase the presence of women in up to five cycling marches: Mussara Reus (May 29), Donostia-San Sebastián (July 17) and Xacobeo (October 2) and L’Étape Madrid (July 3) and Granada (October 23).
After the creation in 2018 of the women’s Movistar Team, which in just four years has managed to reach the top-3 of the world ranking, and the creation together with the RFEC of the Women In Bike program, initiative to promote the practice of cycling among women that has achieved more than 51,000 registrations since the project began, with this initiative it wants to support the participation of women in cycling events.
Thus, while Mussara debuts, L’Étape Spain repeats for the second consecutive year, so that their respective road cycling events can be part of the Movistar Women’s Cycling Circuit. It is a project that will add up the accumulated kilometers of all the women who participate in these events and that will collect them in an exclusive women’s classification.
Participating in the circuit is very simple and it will simply be necessary for the participants to be registered in Strava. Thus, they will enter the classification and these kilometers will be added to a platform where they will be eligible for different incentives and prizes from the Movistar Women’s Team, based on the kilometers accumulated and the level reached.
Hundreds of women were already present last year at the L’Étape Granada and Madrid events within the Women in Bike project. Regarding Mussara, since 2014, it has been accumulating more female participation in its tests, with a female participation in 2021 of over 30% of cyclists in Reus.
