The metaverse, linked to the world of video games, continues to be one of the main options for most companies. Above all, those that focus on a technological sector. It was last year when microsoft entered this new digital world; but it has not been until now when it has decided to carry out some innovations. One of them has been to take control of the video game and interactive entertainment company ActivisionBlizzard, for a total of $70 billion.
I know will accelerate and improve Microsoft’s gaming business on mobile devices, PCs, consoles and the cloud. Too will provide basic elements for the metaverse. It will also position the company as one of the best game companies, below Tencent and Sony. Boby Kotick will continue to serve as CEO of Activision Blizzard; who, together with his team, will help strengthen Microsoft as much as possible.
“We are investing deeply in world-class content, community, and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive, and accessible to all.” it states Satya Nadella, Chairman and CEO of Microsoft.
Mobile devices, the most used to play
A statement from Microsoft states that mobile devices are the main devices used to play. Near 95% of players use this device. Therefore, knowing that, both companies will emphasize these devices, launching new games and improving others. The acquisition of the company includes the incorporation of franchises from Activision, Blizzar and King studios such as “Diablo”, “Warcraft”, “Call of Duty” and “Candy Crush”.
“Activision Blizzard’s mobile business represents a significant presence and opportunity for Microsoft in this rapidly growing segment,” is stated in it.
Introduction of Microsoft in the metaverse
It was last year when the company decided to enter this new digital world, with the aim of being able to share experiences in various dimensions and meet in a digital environment.
For this reason, Microsoft decided to implement resources designed to power the metaverse, such as loT capabilities, which allows you to create identical objects or people; the mixed performance platform Microsoft Mesh, which causes a sense of shared and real experience on any device and, finally, the integration of artificial intelligence, which favors natural interactions through voice and vision machine learning models.
In addition to this, the company incorporated in its platform Dynamics 365 Connected Spaces, a tool that allows people to move and interact in any space; Y, Mesh for Microsoft Teams, which seeks the human presence to be the definitive connection.
The purchase of Activision Blizzard will contribute to an improvement in the development of the metaverse. The company Charlie Intel already communicated it on Twitter:
Future plans
The union of Microsoft and Activision Blizzard has contributed a better in every way for both companies. For example, Microsoft’s Game Pass portfolio will be reinforced with games belonging to Activision Blizzard. This has reached a new milestone of more than 25 million subscribers.
The latter has about 400 million monthly active players in 190 countries; with establishments in 190 countries and franchises of three billion dollars. These figures are expected to increase.
“Combining Activision Blizzard’s world-class talent and extraordinary franchises with Microsoft’s technology, distribution, access to talent, ambitious vision and shared commitment to gaming and inclusion will help ensure our continued success in a increasingly competitive industry it states Bobby Kotick, CEO of Activision Blizzard.