Google released a new product review revision update on September 20. This is the fifth update called “Product Review Update September 2022”. It is directed as its name indicates to improve the quality of user reviews.
The company had already anticipated that the update would begin shortly. This is unusual in terms of being so soon after the recent product review update, which was the July 2022 product review update.
This update announcement was made via the official Google Twitter account: “Today we are releasing the September 2022 Product Review Update for product reviews in English. We will update our rankings post history page when the release is complete.” On that page, Google wrote “Released the September 2022 Product Reviews Update. This update applies to product reviews in English. Implementation could take 2 weeks to complete.”
On this occasion, it will focus on the algorithm in the search aimed at classifying the content together with the descriptions of the products that may be of greater use to users. In this way, the objective is to make the content of the reviews contribute more than the information obtained from the web. For now it will only parse content in English.
What does the update offer?
This new update aims to value the reviews that have followed the criteria that the company has. They highlight those that come from people who have actually used the products and show what the product physically looks like or how it is used. In addition, it will give the option to include details such as photos and videos, as well as the advantages and disadvantages of the product reviewed.
