The advent of new professions driven by information technology has put the “man of influence” as a coveted position among young people. Market influencers are the new “arm” of marketing and help advertise new products, delivering them with a touch of customization to the mass market.
There are, however, areas where influencers are more inescapable, such as the “Gaming” world, the competitive gaming sector, a market on the rise. With that in mind, Kaspersky conducted a survey in which he explores the performance paper for groups of players and his attitudes towards her.
Gaming influencers invest more to improve performance
The survey, developed by Kaspersky, shows that the main video game influencers are willing to invest more in optimizing their performance.
The conclusions of query shows that 42% of European respondents and 41% globally invest “a very high amount” to pursue this goal.
Key opinion leaders are more likely toinvest in performance. In fact, more than half of global influencers (53%) and around 42% of European influencers agree that their gaming results depend on it.
Performance and processing power are the priority in Gaming
At the same time, they invest more often in computer components (66% European level) (76% global level) or accessories such as mice or keyboards (55% European level) (61% global level).
In accordance with search According to Fortune Business Insights, the global gaming hardware market is estimated to be worth US$3.46 billion in 2022. In fact, it is expected to reach US$5.23 billion by 2027.
THE Allied market research estimates that the global market for gaming accessories was valued at US$6.1 billion in 2021. In fact, it is projected to reach US$14.4 billion by 2030.
Kaspersky research confirms that top European influencers see performance as the key to winning, with 42% agreeing
There are several levels of influencers depending on their relevance
First, for better performance, European influencers are more likely to invest in a keyboard (35%), a headset (35%) or a mouse (34%).
This view differs from the general data of the European gaming community. Here, where the biggest performance gains are PC power (39%), mental well-being (37%), and getting enough sleep time (36%).
This security agency also defined the following categories of players, namely:
Esports professionals
- Consider game performance extremely or very important; have participated in tournaments at least once in the last two years; or be generating income from the games, or are they worth getting some money from
eSports fans
- Have participated in tournaments at least once in the last two years and enjoy participating in tournaments and competitions; DO NOT look for opportunities to make money from games
hardcore players
- Play at least 20 hours a week
gadget gamers
- They invest a large or very large sum of money to improve their game performance (hardware/training/nutrition, etc.)
game influencers
- Stream at least once a month; have a minimum of 1,000 followers
Top Gaming Influencers
- Stream at least once a week; have a minimum of 10,000 followers