Journalist Mark Gurman of the Boomberg agency points out that the apple should increase the areas and sectors of the iphone Y iPad where your advertising can be present. That is, the promotion of the services provided by the Cupertino giant, as well as possible products of its ecosystem.
Even if it’s not blatant advertising for third-party apps, services, and products. Something that is often still found in Xiaomi’s MIUI, for example, the measure can also be unwelcome in the Apple universe. Of course, this implementation is expected to be more organic, slow, and thoughtful, but it could be a reality in iOS 16 and iPadOS 16.
What is the ideal dose of advertising in the operating system? None of course!
Apple seems convinced of the need to show more advertising in new locations within the iPhone and its iOS, as well as the iPad and its iPadOS. Although the effective implementation of this organic advertising that will be introduced in Apple products is not known, the truth is that it is no longer just a possibility, but an almost inevitable course of action.
how to explain Mark Gurman of the Boomberg Agency the user can decide which applications track their movements and usage habits. A fundamental step for the advertising business.
In fact, this being the essential information (date) that allows you to choose which ads are relevant to a particular person/consumer.
However, with the recent privacy labels and all the control granted to the user, it will necessarily have to change the business model used until then by the reference companies in the sector. This is because, with less data collected about the user, the advertising presented is essentially left adrift without knowing what suits each consumer profile.
Advertising on Apple Maps, Podcasts, and Books in iOS 16 and iPadOS 16
Since the new advertising presentation model and its monetization in the Apple ecosystem are not known, we only know that something new is in the works. However, the aforementioned source seems convinced that we will soon have a new advertising format to be presented in key areas of the system such as Maps, Podcasts and Books, for example.
Businesses will be able to pay to see their ads displayed on iOS and iPadOS system apps. This advertising may be displayed on your Maps when, for example, a user searches for a restaurant or stores near their location. It is, for now, a possibility, but frankly plausible.
Finally, note that there is a strong perception that such an implementation will not be limited to Apple Maps. Little by little, this same advertising presentation scheme could grow within Apple. Then the higher-paying advertiser can allow publishers to place ads within a featured area of ​​each app on iOS and iPadOS, for example.
Apple TV+ is another area where new advertising could be shown
Apple’s online movie and TV subscription service is another strong candidate for a new advertising showcase. In fact, just like what will apply to Netflix and Disney+, we will also be able to see new announcements there.
Finally, everything indicates that Apple will also take advantage of its App Store to serve as a “showcase” for new forms of advertising. Again, at the moment we don’t have the exact outlines, but an escalation of advertising in the Apple ecosystem seems inevitable.