With the campaign of black friday Y cyber monday Already started, there are many businesses that join the wave of discounts and offers. Above all, they are eCommerce those who join this “black week” the most. In this sense, forecasts point to an increase in sales this year on-line during this period 25%. Data more than encouraging for the retailers.
When making so many purchases on-line In such a short period of time, the traffic on the websites of the brands grows and with it, the possibilities of tracking, collecting and creating profiles with the data of the buyers also increase. In fact, the study of Motive.cothe technology responsible for plugins search for stores on-line Motive Commerce Search, confirms that the 91% of Spaniards acknowledge being concerned with the use of your personal information and the vast majority of those surveyed (97%) considers it important that their data is protected in environments on-line.
Digital trust is key
For this reason, at present it has become really important to have as a priority the respect for the consumer and be able to guarantee the privacy of your data. Today, reaching and maintaining digital trust of the buyer is the highest aspiration of brands, consumers and other agents involved in the purchasing process. since almost 9 out of 10 Spaniards admit to being restless with which your information can be tracked, collected and disclosed to advertisers when they accept the banner consent and the privacy policy of a website.
As a result of this, there are already many companies that have incorporated technologies privacy-first on their websites. Thus providing your buyers with the confidence they need when making their purchases. In fact, more than half of consumers admit that they would only buy on websites where they have Total security regarding the protection of your data.
“For retailers, preparing for this shopping season is important. But long-term goals must be set beyond increasing sales. The health of the business, recurring purchases and, above all, the increase in confidence on the part of buyers should be the ultimate goal of this Black Friday campaign. The value of digital trust has never been higher” comment Angel Maldonado, founder of Motive.co.
Roadmap for more ethical purchases
In this sense, Motive.co gives a series of tips to approach this season of massive purchases in an ethical and successful way:
- It is important that buyers feel comfortable. By simulating a shopping experience as if they were in a physical store, the consumer manages to feel in a safe place.
- Using technologies that respect customer privacy is essential. 3 out of 4 people say they have abandoned a website because they are concerned about the use it made of their data. Motive.co’s search engine guarantees digital trust with technology without web trackers or cookies. Providing security and confidence when it comes to safeguarding your data.
Giving greater visibility to the products that have been searched for the most and differentiating them from the rest makes the search process more efficient and, therefore, the purchase is made effectively.