Zalando adds toys to its range of products


New player in the toy trade. Zalando has expanded its product range and now also sells toys from well-known brands such as Lego, Playmobil, Hot Wheels, Barbie, Baby Born, Ravensburger and Haba. As reported locationinsiderthe fashion platform has expanded its range in this product segment for the first time since 2018.

Now in Zalando can be found toys for children of different ages, including stuffed animals, dolls, rockers, walkers and toy cars for the little ones; as well as puzzles, collectibles and game figures, musical instruments or costumes, for older children.

The platform thus continues its commitment to innovate and expand its range of products. Last October, Nike chose the marketplace for the integration, within its structure, of its own online business. In the announcement, the firm stated that it planned to expand this partnership to Zalando customers in Germany, the Netherlands, France, Belgium, Denmark, Sweden, Finland, Italy and Poland.

The marketplace German closed the third quarter of last year with its sales on the rise, but fattening its losses. Specifically, the company turnover increased by 2.9% in the third quarter of the year, reaching 2,349.1 million euros. For its part, gross merchandise volume increased by 7.1%, to 3,282.8 million.

However, despite the losses, in the presentation of results, the company explained that, for the first time in its history, the number of active customers of the marketplace exceeded the 50 million barrier of people, up to 50.2 million customers, thanks to its loyalty program. In terms of profitability, the German company confirmed its growth forecasts that it established in June of last year, although it expects them to remain in the lower range.


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