New big business step yox. The marketplace italian from online fashion started the year with an expansion project with 700 signatures and more than 150,000 new articles and now has expanded its strategy to the decoration industry.
yox has announced the creation of a new category ‘Home Décor + Art’under which it will offer home furnishings and accessories.
Within this category, new market partners will expand the range by 10,000 products by the end of this year
This is the last and most recent step that Yoox has taken in its objective of strengthening the European market and test the public before embarking on the adventure of being present in other destinations.
And it is that, since in 2015 Yoox landed in the net-a-porterthe success of the company has been on the rise.
300,000 products from around 2,500 brands
As revealed Pierre de Bellescize, Market Director of Yoox Net-a-Porteron your LinkedIn profile, currently, “there are 300 active sellers on the platforms and are expanding the Yoox range by 300,000 products of around 2,500 fashion brandswhich represents approximately 12% of Yoox’s total offer».
Another fact that stands out Bellescize is that “The brands represented on the platform have quadrupled since market launch”.
“Most of the brands so far come from Italy, but the platform has also gained some german partners like the shirt maker seidensticker”he has pointed out.
However, one of Yoox’s goals is its inclusion in the market of the rest of the countries What United States and Japan.
