Rafa Nadal, one of the most mediatic athletes in history, is always under the spotlight of brands, sponsorships and all kinds of commercial interests. Taking advantage of the pull of one of the most successful tennis players of all time, the most important brands fight to appear anywhere (racket bag, shirts, pants, wristbands, etc.) of the Spanish clothing.
This is why, on some occasions, brands launch personalized accessories and clothing on the market and create an identification and a unique seal for the represented athlete. In the case of Rafa Nadal, whose sponsor brand is Nike, the logo is a bull characterized by its peculiar and striking shape.
It was created to identify the Nike product line related to the recent winner of 22 Grand Slams. The isotype shows the stylized figure of a bull, a classic symbol that is identified with bravery, but in this case, it is adapted to the new times and in which angular lines prevail.
