Roblox and Walmart have entered into a new partnership. As a result, Walmart Inc. now joined the Metaverse world of Roblox.
Walmart Land
Walmart plans to launch ‘Walmart Land’. In turn, Walmart Land offers a variety of immersive experiences, including a virtual store of merchandise, also known as ‘Verch’, for your avatar; a physics-defying Ferris wheel that gives users a bird’s-eye view of the world; and unlockable tokens and badges that can be earned in various games and leagues.
The company will debut 3 major events such as the Electric Island, House of Style and Electric fest at Walmart Land. In addition, the company also plans to offer a Netflix Trivia experience with Stranger Things star Noah Schnapp.
Another experience to be offered, called ‘Walmart’s Universe of Play’, will allow users to explore various worlds to earn coins for cool virtual goods. They can also reportedly take on epic challenges to build a personal trophy case, unlock secret codes and more. In addition, Walmart’s Universe of Play features characters from the most popular toy products, such as LOL Surprise!, Jurassic World, Paw Patrol, Magic Mixies and Razor Scooters.
Walmart’s CMO Williams White said of the Roblox partnership:
Roblox is one of the fastest growing and largest platforms in the Metaverse, and we know our customers spend a lot of time there. So we focus on creating new and innovative experiences that get them excited.
Users can experience Walmart Land on Roblox.com and can play Walmart’s Universe of Play on virtually any device.