This is the big race for toy sellers. Typically, these specialized stores make 60% of their annual sales in 3 months between October and December.
This year, the period was necessarily shorter, Covid-19 obliges. The second confinement also decided a good number of merchants to embark on the withdrawal from the store, or even on delivery.
A sustainable first step towards a form of e-commerce. For some, the movement already represents up to 20% of sales.
