TOUS has launched its new application worldwide to offer a more personalized experience to its customers. The application can now be downloaded at google play and app store. Thus, the company strengthens its commitment to the omnichannel and innovation through an avant-garde project in the jewelery sector.
The application, with an innovative design in line with the brand image, allows improve the shopping experience with functionalities in the personal areal such as managing key dates, product preferences and sizes, access to the purchase history and access to the certificates of authenticity of the jewels. Likewise, the client will be able to manage the exclusive privileges of the MY TOUS program and have real-time tracking of orders. In addition, customers will receive the latest news and exclusive promotions.
“With the launch of this application, we advance in our goal of being closer to our customers. This project, framed in our transformation strategy, is very exciting for us and allows us to continue advancing on the path of omnichannel. In short, in an increasingly digitized world, we will continue to innovate and work to add value to our customers and our sector” sustains Carlos Soler Duffo, CEO of TOUS.
This initiative is part of the transformation process that the company began in 2021, based on three axes: customer focus and digitization, the promotion of responsibility and sustainability, and the review of processes to achieve maximum efficiency and agility. TOUS will continue to innovate in formats and strengthen its online channels, following market trends with the aim of being close to its customers.
