We live in a society that is constantly changing. New trends emerge every day, whether related to fashion, or to any other sector. However, where these changes can be observed most is in the social media. These platforms are constantly launching new tools and trends to reach the maximum number of possible users.
That is why the marketing research team at Goalnew name of Facebook, has published a report with Top 4 Topics and Top 20 Trends Instagram and Facebook. It is known as: “Culture on the Rise: Trends Report 2022”. It examines the most discussed topics on both platforms, based on an analysis of more than 600,000 topics and a survey of 36,000 people located in 12 markets on six continents.
4 pillars on which these trends are based
- Diversification of identities
Authenticity and self-expression are two concepts that are expanding and evolving more and more, which is why new changes are emerging on a social level. Such is the case of the gender revolution, historical identity, positive activism, real authenticity and skills rethought.
These topics are accompanied by hashtags, the most successful being #BIPOC (black, indigenous and color people), #DiversityAndInclusion, #Wokewashing, #BlackHistoryMonth, #LoveIsLove, #WomenEmpowerment or #BodyPositivity.
- denial of relationships
The value of human connections is more important than ever, and modern relationships are becoming more flexible, whether it’s how we interact with our devices, how we meet and love other people, or how we interact and create with them. In this section, Meta emphasizes the importance of technological balance. The connections with metaverse they will continue to grow. Although it is also worth noting the nanocommunities wave collective creativity.
In this section, the presence of virtual assistants, haptic technology, virtual economy or virtual reality glasses stands out. A series of hashtags such as #MentalHealth, #BakersOfInstagram or #DanceChallenge also stand out.
- higher expectations
Just as the society we live in is evolving, so are our dreams and expectations. The expectations and ambitions are greater, since we have considered other scenarios. The main trends that stand out in this section are: alternative education, flexible work, digital entrepreneurship, crypto inclusion and creator culture.
As for the most used hashtags or labels according to Meta, they are #PaidTimeOff (paid vacations), #ZoomFatigue (exhaustion by Zoom), #SocialMediaMarketing, #SupportSmallBusiness (support for SMEs), among others.
- Evolution of values
According to Meta in the report: “What we value determines who we are and how we act.” The local purchases, the audio boom, instant purchases through QR, wellness or absolute sustainability, are some of the most mentioned topics. Regarding the hashtags that have triumphed are #LiveShopping, #BuyNowPayLater, #VocalForLocal, #ShopLocal and #Wellness.