TikTok just rolled out a bunch of new ad features to help businesses sell more stuff online and offline. One big update is Smart+ Catalog Ads, which lets brands show people products they might actually want to buy on websites and apps. This tool uses artificial intelligence to pick the right products for each customer.
Early tests show that Smart+ campaigns make 5.1 times more sales than other ad campaigns. For example, Clinique used Smart+ Catalog Ads and got 17% lower costs per purchase, 23% higher sales, and 27% more clicks.
Another new feature is GMV Max, which helps brands sell more on TikTok Shop by automatically adding creator content to ads and letting them sell stuff live on video. This means brands can now make more sales and connect with customers in real-time.
TikTok also improved its search function with Search Ads Campaign, which lets brands show up in search results. Since 1 in 4 users search for something on TikTok within 30 seconds of opening the app, this is a big deal. Brands can now show up when people are looking for stuff to buy.
To make creating ads easier, TikTok launched TikTok Symphony, a suite of AI tools. One tool turns product details into videos, and another creates digital avatars that can speak different languages and look different. There’s also a feature that translates video audio automatically and a script generator that makes creating ads easier.
TikTok wants to help brands sell more everywhere, not just on the app. The platform offers features like shoppable videos, live shopping, and store pages. By combining organic and paid tools, brands can optimize their sales across the whole digital ecosystem.
What does this mean for businesses?
Using these new features, brands can connect with customers online and offline. With Smart+ and GMV Max, businesses can maximize their ad spend and get people to buy stuff.
Key takeaways
- Smart+ Catalog Ads help brands show relevant products to customers on websites and apps.
- GMV Max helps brands sell more on TikTok Shop with creator content and live video.
- Search Ads Campaign lets brands show up in search results.
- TikTok Symphony makes creating ads easier with AI tools.
TikTok’s goal is to help businesses sell more and make the most of their ad spend. With these new features, brands can connect with customers in new ways and drive sales both online and offline.
