TikTok’s e-commerce push is going full steam ahead. By March 31, the platform will launch TikTok Shop in France, Germany, and Italy. This move aims to repeat the success it’s seen in the UK since 2021.
In December 2024, TikTok Shop started operating in Spain. Users can now buy products directly from the app. This has been a hit, letting local companies connect with a bigger audience and giving customers a more dynamic shopping experience.
TikTok is also rolling out its “Fulfilled by TikTok” service in Germany. This means the company will handle storage, packaging, and distribution for merchants. It’s already worked well in the UK, letting brands focus on sales and marketing while TikTok handles the logistics.
The expansion of TikTok Shop is also getting a boost from creators. Live shopping events have been huge, with over 500,000 events and 660,000 hours of streaming. For example, Canvas Beauty’s Black Friday live event raked in $2 million.
What’s driving this growth?
TikTok’s e-commerce push is changing how users shop and interact with products. It’s blending entertainment and commerce in a new way. The company is using its massive user base to create a unique shopping experience. With creators on board, TikTok is becoming a major player in the e-commerce space.
TikTok’s strategy
The company is focusing on making shopping more engaging and interactive. By incorporating creators into the sales process, TikTok is creating a more dynamic experience. Users can now discover and buy products in a more entertaining way. This approach is paying off, with significant revenue generated from live shopping events.
TikTok’s move into e-commerce is not just about expanding its services – it’s about changing the game. By combining social media, entertainment, and shopping, the company is creating a new kind of online experience. As it expands into more markets, it will be interesting to see how users respond and how the e-commerce landscape evolves.
