TikTok is still an undeniable phenomenon. In recent years it is one of the social networks that has grown the most. It is described as a destination for entertainment, inspiration, and where to find joy throughout the day. The platform has teamed up with luxury car brand, Mercedes-Benz, to bring its videos inside the newly announced Mercedes-Benz E-Class later this year.
Those who buy the E-Class model, equipped with the new MBUX Superscreen, will have TikTok integrated, as announced at the event. Strategy Update: Mercedes-Benz Operating System. In this way, while going from one place to another, passengers will be able to enjoy this new screen system that is included in the car. Thus, the two vehicle screens work independently, so both the driver and passengers can log into their accounts and access the personalized For You feed. Those without an account can log in as a guest and enjoy a selection of the best TikTok content, which has received additional moderation, making it perfect for adults and teens alike.
With our mobile app, we provide people with little moments of joy throughout their day.. As we aim to expand that experience for our users, we’re delighted to partner with Mercedes-Benz to introduce immersive in-car entertainment, giving our community more opportunities to enjoy the content they love..
David Saidden, Director of Distribution Business Development at TikTok.
Safety as the protagonist of this agreement
Regarding security, from Mercedes-Benz they have guaranteed that the TikTok community will be able to access this functionality safely. So that when the vehicle is movingthe transmission of images will not be active and the use of all entertainment applications will be restricted in the center screen.
For access, the social network can be downloaded directly from the touch screen home. Users will be able to browse as a guest without logging in or connecting to their TikTok account. On the other hand, users will be able to comment, like and enable auto scrolling for a tailored experience.