The top manager of the German car manufacturer judges the fate of the Spanish cult brand
Volkswagen boss Thomas Schäfer gave his verdict in an impressive statement at the 2023 Munich Motor Show the historic Spanish car brand. “The future of SEAT lies in the Cupra,” says Schäfer. This unexpected news has shaken the automotive industry and many are wondering about the fate of SEAT.
Although this panorama has already been expressed by the trade press, Volkswagen’s focus is on the Cupra Official confirmation of SEAT’s disappearance came early and surprisingly. However, it must be made clear that the disappearance of the Spanish car brand will not be immediate, nor will it mean the definitive abolition of the brand. According to Schäfer, the current SEAT models will continue to be produced until the end of their life cycle, at which point the focus will be on Cupra.
Cupra will replace SEAT in the automotive industry
What does the future hold for SEAT? Volkswagen boss says: “A different role will be found for him”. In addition, Schäfer emphasizes that this decision was not taken lightly and that various options were examined before choosing Cupra. “Looking back, I think it was the right decision, but it’s a risk. I’ve seen a lot of new names come and go, but it was a good decision. “Cupra is bigger than Alfa Romeo and Polestar,” said Schäfer.
The definitive disappearance of the Spanish brand, founded in 1950, as a car manufacturer could be completed before 2030. Volkswagen is planning a gradual “migration” to Cupra, which could even result in some of SEAT’s most popular and profitable models continuing to be produced, albeit under a new label.
A new role under the Volkswagen umbrella
The automotive world is waiting for this transition. SEAT has been an integral part of the Spanish automotive industry for decades. and his death marks a significant milestone. Cupra, in turn, faces an unprecedented opportunity to establish itself as a prestigious brand in the world market.
Definitely, The news of SEAT’s disappearance in the hands of Volkswagen and its replacement by Cupra left a deep impression in the world of cars. SEAT’s legacy will live on in some iconic models, but the undisputed future now seems to belong to Cupra, a brand that promises to make its own history in the automotive industry.
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