The last few years have been a turning point for the marketing. The recovery of advertising planning in the United States is exceeding almost all expectations and is playing a larger role, increasing sales through ecommerce.
The Retail Media continues to grow without stopping in the American country. In fact, advertising spending is expected to reach $40.81 billion this yearmore than triple the figure recorded in 2020.
Given these positive data, more and more companies are betting on Retail Media. Among the latest to have moved ‘file’ in the United States is Kroger Precision Marketing (KPM)the Retail Media business of Kroger. Now, KPM, following its agreement with Magnite, will allow advertisers to access the audience through sales data.
On your side, Sam’s Club has announced a according to Pacvue to provide brands with access to sponsored product ads.
In the same way, Best Buy is also expanding the Retail Media area with the aim of post ads on third-party websites.
Although it is true that competition in this sector is growing like foam and innovation is one of the main growth weapons for retailers.