Every day, 500 million hours of video content are uploaded to YouTube, the leader among video portals. Who stands out? And because?
Germany’s number 1 YouTube agency Klein has identified The best German corporate channels on YouTube in 2022. The winner is the OBI DIY chain with 97,000 new followers. After this, there is ALDI with 93,305 and the streetwear brand SNIPES with 92,700 new followers.
To get this data, 117 channels from a wide variety of industries that produce German-language content, from hardware stores to gaming to cooking, were analysed. According to YouTube experts, the Subscriber Boost category is the best way to see which brand channel has been compelling in the past year and has the best prospects for the future. Steady organic growth is a basic requirement for long-term reach and a high level of follower engagement.
How to achieve great subscriber growth?
Although the target groups differ greatly from company to company, there are things that every brand should consider when creating and expanding their YouTube channel.
- General description. YouTubers should be able to quickly see what to expect on a channel. This requires an eye-catching channel name and a header image with all the important information that people are curious about.
- Content. With creative formats, brands can spend quality time with their target group. It is not about product presentations, but about interactions with the brand. If the content is built as a series with regular new episodes, it can also trigger a binge factor that draws users to a channel more frequently.
- Authenticity. Credibility and personality can turn viewers into fans.
- Suggestion. Guest creators who already have their own fan base help create a new channel. Create several YouTube channels for special interests: In heterogeneous target groups, it may make sense to open different brand channels. In this way, the different interests, knowledge levels and language use of the respective target group can be addressed more individually.
- constant optimization. YouTube has a huge analytics apparatus compared to other social networks. By constantly collecting KPIs and monitoring, YouTube channels can be easily optimized.
The 20 most popular YouTube channels in 2022
Place | Brand | Channel | Subscriber growth in 2022 |
1 | OBI | MACH MAL mit OBI | +97,000 |
2 | ALDI North | A Taste Of ALDI | +93,305 |
3 | snipes | snipes | +92,700 |
4 | Westwing | Westwing | +71,800 |
5 | Amazon Prime | Prime Video Sport Deutschland | +60,800 |
6 | Amazon Prime | Amazon Prime Video Deutschland | +55,000 |
7 | OK | AOK – Der Gesundheitskanal | + 52,000 |
8 | Vattenfall | Vattenfall Deutschland | + 50,400 |
9 | Kleinanzeigen | eBay Kleinanzeigen – WG | +44,000 |
10 | lidl | lidl | +36,000 |
eleven | Nintendo | Nintendo DE | +33,000 |
12 | Tamaris | Tamaris | +30,600 |
13 | Manzana | Apple Deutschland | +30,000 |
14 | sparkasse | Mehr als Geld | +29,100 |
fifteen | GO TOOLS | GO TOOLS TV | +29,000 |
fifteen | ADAC | ADAC | +29,000 |
17 | DAK-Gesundheit | Gesund durchs Leben – DAK-Gesundheit | +28,000 |
18 | Netflix | Netflix Deutschland, Osterreich and Schweiz | +26,000 |
19 | edeka | EDEKA | +25,000 |
twenty | ebayde | ebay | + 24,200 |